Business Wire: Hospitality Industry Veteran Jerry Petitt to Sell “Personal Mountain” Marketing Echo Mountain Ski Resort, Closest Ski Resort to Denver July 26, 2012 11:09 AM Eastern Daylight Time https://coastalplain.com/mustangs-carmichael-crowned-tucci-2024-cpl-hitter-of-the-year/

 Hospitality Industry Veteran Jerry Petitt to Sell “Personal Mountain”

Marketing Echo Mountain Ski Resort, Closest Ski Resort to Denver

July 26, 2012 11:09 AM Eastern Daylight Time

DENVER--(BUSINESS WIRE)--Forty-year hospitality industry veteran Jerry Petitt has a reputation for using unorthodox methods to sell hotel franchises and room nights. Now, he’s out to sell his personal mountain, and true to form, he’s scaling new heights to do it.

“While most people would never conceive of owning their own ski resort, Echo Mountain is expected to sell for a price that’s within reach of far more people”

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The former president of Choice Hotels opened Echo Mountain in early 2006, just 45 minutes from downtown Denver. Like many of his other marketing ideas, such as the legendary “man in the suitcase” ad campaign for Choice Hotels, Petitt is running counter to conventional thinking and is selling the 226-acre resort via a sealed bid auction, with bids due by August 2, 2012. The auction is being handled by Sheldon Good & Company, www.EchoMtnAuction.com.

“While most people would never conceive of owning their own ski resort, Echo Mountain is expected to sell for a price that’s within reach of far more people,” Petitt said. “The resort is small and manageable. What makes this sale more interesting than the typical transaction is the almost limitless opportunities the new owner will have to take the property in any number of directions, including building condos or a hotel, or simply owning their own personal ski resort and inviting friends to ski and enjoy winter sports.

Echo Mountain’s location, just 35 miles west of downtown Denver, offers beautiful mountain terrain with unparalleled views of the Continental Divide and a ski season that often stretches into May. Echo is known as Denver’s closest and most affordable family-oriented ski area and boasted the best snow in Colorado this year. The resort is a year-round destination for weddings, mountain biking, hiking, picnics, cross-country skiing and snowshoeing. Highlights include two multi-purpose buildings, with a cafeteria, retail and rental shop and average snowfall of 220 inches with 300 days of sun annually.

Echo’s current ski operation includes a vertical drop of 660 feet that can be expanded to 1,500 feet-plus; 16 named trails; three lifts and state-of-the art snowmaking operations. Echo Mountain is one of the few ski areas with permitted slope lighting and a music system throughout the mountain, creating a perfect atmosphere for evening skiing and private events. Echo hosts night race training for Vail, Winter Park and Loveland ski teams. Winter snowfall is plentiful on ideal north facing slopes, offering superb snow conditions and a long season.

Less than 33 percent of the 226 acres have been developed, and the resort is surrounded by U.S. Forest Service property, making its operations expandable through trades or leases. There are only 26 active, permitted ski areas operating in the state of Colorado, and Echo Mountain is the closest one to the rapidly growing recreation population along the Front Range of Colorado, making it a possible Winter Olympic event site.

Bids are due by 4 PM MDT, August 2, 2012 to Sheldon Good & Company, Attn: Echo Mountain Project Manager, 4155 E. Jewell Avenue, Suite 1108, Denver, CO 80222, USA. For additional information on the auction and to view the property by appointment, call (800) 374-4881 or visit www.EchoMtnAuction.com.

ABOUT JERRY PETITT

Over the years, Jerry Petitt and his company CHA Management has developed and managed Marriott, Hilton and Choice properties. Formerly, Petitt was president of Choice Hotels International and guided the company in the creation of the Sleep Inn, Comfort Inn and Comfort Suites brands, growing the company from 320 to over 3,500 hotels.

Contacts

Echo Mountain

Chris Daly, media

703-435-6293

chris@dalygray.com

Echo Mountain

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